Section 1: Hero Section - The Invitation
Your hero section invitation should feel like an open door. Follow this simple example structure:
Headline & Subheadline
Format & Date (2-Day Virtual Retreat May 5th & 6th)
CTA Button That Links To Pricing Section
Section 2: The Moment They Are In
Instead of attacking pain, reflect their reality back to them.
Example:
Maybe you’ve been feeling like:
• your creativity has gone quiet
• you’re constantly busy but rarely inspired
• you keep saying you'll make time for yourself later
The “your retreat” is a chance to change that. It’s a chance to pause. To reconnect with what matters.
Section 3: Imagine This Instead
Now shift to aspiration.
Example:
Imagine spending a weekend where:
• you reconnect with ideas that excite you
• you feel calm and creatively energized
• you leave with a clear next step
Section 4: The Retreat Experience
Fully introducing the virtual retreat. Explain what actually happens. Buyers want clarity.
Example format:
Introducing Name Of Your Retreat. During this uplifting 2-day experience, you’ll ……….. This isn’t where you tell them exactly what’s inside, it’s where you describe the overall experience.
Section 5: Why This Retreat Exists
Share a short personal story about why you created this virtual retreat.
Example structure:
A few years ago I realized something.
So many women were craving space to slow down and reconnect with themselves.
But most programs were focused on productivity and pushing harder.
This virtual retreat was created as a different kind of space.
Section 6: What Makes This Event Different
What’s unique about your virtual retreat. What’s your secret sauce or unique value proposition.
Example:
This is not a webinar. It’s not hours of lectures. And it’s not another online course.
This is a guided experience designed to help you reconnect with yourself and your creativity. Talk about the opportunity or how it will help them.
Section 7: What You Will Leave With
Example:
My goal with this event is simple. My the end of these 2 days you’ll have/experience/walk away with:
• renewed creative clarity
• a personal vision map
• a practical plan for creative expression every week
Section 8: Meet Your Guide
Short story about you and a photo. This isn’t a long resume of your expertise, but you can sprinkle that in for authority. Share a bit about why you’re passionate about this topic and what expertise you have around it.
Section 9: What’s Included
List clearly what’s included and what they get. Use mockups or visual graphics to help demonstrate.
Example:
Use imagery to show what your retreat experience includes:
2 Days Of Unique Creativity Sparking Activities
3 Live Zoom
Workshops With
Replay Access
Printable 30-Day Creativity Journal
With Guided Audio
Section 10: Testimonials
“Kind words from clients. These don’t have to be specifically for a virtual retreat, it can be client experiences from related work.”
— Former Customer““Kind words from clients. These don’t have to be specifically for a virtual retreat, it can be client experiences from related work.”
— Former Customer“Kind words from clients. These don’t have to be specifically for a virtual retreat, it can be client experiences from related work.”
— Former CustomerSection 11: Price & Purchase
Ready to do the thing you’ll do in this event?
Join me for the “Your Great Virtual Retreat
May 5th & 6th - Includes 1 Year Access To All Replays
Section 12: Closing Invitation
Example:
If you’ve been craving space to reconnect with yourself…
If you’re ready to step away from the noise and rediscover your creativity…
This retreat was created for you.
Section 13: Frequently Asked Questions
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Your answer here.
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Your answer here.
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Your answer here.